The Forum of Private Business (FPB) is a membership organisation which seeks to help small and medium enterprises (SMEs) by offering information, advice and guidance (IAG) designed to help them manage their businesses better; it also plays a role in representing members’ views and concerns to government.
By their own admission, FPB’s membership offering was not sufficiently focused, and not clearly understood by, or communicated to, members. We were asked to work with the management team to develop and test a new proposition.
What did Quadrant do?
Several strands of work were conducted:
- A competitor analysis and comparison of membership offers
- A survey amongst members and non-members, featuring alternative proposition concepts
- A competencies assessment, highlighting FPB areas of strength and gaps to be addressed
- Development and testing of a strawman proposition and structure, concluding with a full proposition description and action plan to implement
We used a series of interactive workshops to collaborate with the management team, agree respective actions during the project, and achieve buy-in to the outcomes.
What was the breakthrough for the Forum of Private Business?
We developed a clear, focused membership offer and structure, including pricing, with legal and employment support most strongly featured. Research provided evidence of its appeal and helped the board and management team make a positive decision to change.
The FPB offering, as presented, is now a sustainable platform for the organisation to grow its membership and maintain its expertise in service delivery.