South West Yorkshire Partnership Foundation Trust commissioned Quadrant to conduct a review of its ‘Portrait of a Life’ (POAL) dementia training tool, and develop a marketing strategy for the product. POAL is a tool developed by the Trust for those involved in treating patients with dementia.
Quadrant’s initial work established, through research with existing users and market analysis, the demand for the type of training POAL can deliver and potential income, and scoped the platform that the Trust could build to gain a national and potentially international presence in dementia training.
As a consequence, the Trust set up a six month programme to manage the transition of Portrait of a Life to an online enterprise, with its own web presence, containing a number of e-learning modules which customers could access online.
What did Quadrant do?
Quadrant played a leading role in developing the required commercial framework for the new enterprise, as part of the programme team. We acted as the manager of the POAL Promotional Programme during this phase, while the Trust developed its internal resource and capability in commercial management. We participated in all Programme Board meetings on the project, liaising throughout with the major stakeholders in the project.
As part of this role, we commissioned our design partner to develop a new suite of marketing collateral and materials to be used in publicity activity. This included advertising and all the materials needed to support exhibition presence, which is a primary marketing channel for dementia services.
What was the breakthrough for South West Yorkshire Partnershop?
Quadrant’s involvement brought commercial skills into SWYP to allow the Trust to consider how best to turn Portrait of a Life into a commercial proposition. We were also able to project manage the transition period when the POAL product was being reconfigured and a new marketing strategy and programme was being developed, handing over to internal resources once our involvement ended.