Our three year contract with this well established London institution was based around the setting up and management of a market research and intelligence programme, to help the University understand its position in the changing Higher Education marketplace and to support its strategic direction.
What did Quadrant do?
- A wide ranging programme; qualitative and quantitative research, online and offline; including with existing students, alumni, prospective students, the business community, and decliners
- Our work incorporated a market positioning evaluation, initiated because of research insights showing that mid-ranking London universities were not clearly differentiated from each other.
- We helped the University understand better how its brand was perceived in comparison to other universities, and how it might improve its competitive positioning in the sector in a sustainable way.
What was the breakthrough for the University of Westminster?
The insights from the programme were delivered regularly to the client team and, with them, to the University Executive Committee, and used as an important input to the development of a compelling 2020 vision.