The challenge
Mintec is a UK based company which provides data on raw material costs to over 450 retailers, manufacturers and service companies around the world.
Quadrant was commissioned to conduct research with the company’s customer base to build understanding of current and future needs for, and uses of, raw materials data. Both qualitative and quantitative research insights were required.
What did Quadrant do?
We took a twin-track approach to collecting insight. For qualitative insight, we ran a series of workshops with selected, well known trade customers at their premises, hosting a selection of internal users and staff. For quantitative data, we conducted a telephone survey with a representative selection of customers across all key customer sectors and covering eleven different countries.
Findings were collated and fed back to the Mintec board and management team.
What was the breakthrough for Mintec?
Quadrant’s approach to conducting research on behalf of clients is to understand the client’s business in enough detail to be able to make actionable recommendations based on research insight. For Mintec we were able to interpret the research findings so as to recommend a programme involving organisational and cultural change to make them a much more customer-focused organisation.
This was endorsed in a series of workshops involving the board, which were facilitated and reported on by Quadrant. As a result, Mintec have a clear, agreed direction of travel and set of corporate priorities, with senior level responsibility allocated and an outline timetable against which to monitor progress. Mintec is definitely on the front foot, and presenting a great set of tools for its customers.