A new year is a classic time for business and personal reviews. No different for Quadrant, we’ve been thinking hard about what we should do differently and better in 2015, and how best to communicate this.
Whilst finalising our evolving proposition, of which more later, we were struck by a press release from the Fournaise Marketing Group, headlined ‘Marketers made 3 Effectiveness Mistakes in 2014’. Fournaise claim that 75% of marketing strategies and ad campaigns underperformed last year and failed ‘to deliver the positive business results their management expected them to deliver’. (Read More)