As the objective of many communications campaigns is to influence ‘customer’ behaviour, a public sector organisation will need, from the outset, a good understanding of customers’ behaviour and the environment for change. In the Quadrant approach, we combine both economic and social theories with psychology and behaviour model principles.
How and why an individual, community or segment are likely to react to a marketing communication from a public body is a vital insight that media planners will seek. Quadrant brings best practice from the public and private sectors for a tailored output to meet requirements and intended budgets.
Track Record Examples
Our offering and track record covers all aspects of behaviour change theory and modelling
- Social and emotional impacts on economic and behavioural reactions and decisions
- Hypotheses testing and behaviour modelling
- Application of communications theory to behaviour change
This has been applied to, for instance;
- Rural dwellers and farmers’ reaction to information, working with the Defra models for behaviour change
- Patient engagement response to communication from providers of COPD (chronic obstructive pulmonary disease) and dental service
- Householders uptake of Energy Efficiency in response to information and incentive
- Online customers of comparison sites and reaction to content or incentive