In a time when organisations are on the verge of having more data (big data, meta data) on the customers for their services, it becomes vital to have an appropriate model and method insight generation. Generating too much of inapplicable data is worse and more costly than relying on too little, in the design of public services.
On Insight for Method:
Quadrant provides a method for insight generation that feeds directly into the design of marketing and communications. Applicable insight has to be planned for both the behavioural aspects, of change, and the consumption aspects, of uptake and usage. Our service includes identification of a hierarchy of possible interventions, or nudges, through broadcast or narrowcast messaging and directly or indirectly through trusted agents. The method for insight generations have to accommodate both latent behaviour and responses to interventions.
On Insight for Messaging:
The culmination of strategies for segmentation and gathering insight is best seen in how meaningful messages are crafted for different audiences or media channels. Quadrant delivers customer propositions for client organisations and has a toolkit and method we share. It answers the prime question for audiences and individuals of ‘what is in it for me.’ (W.I.I.F.M)
We establish a proposition – ‘what can you do for me’. We can offer a message house approach, as this is well suited to skills transfer and sharing of tools and methods.
Track Record examples, on Generating Insight for designing Methods or Messages
- Lending: Insight on how the unbanked and indebted view alternate providers of short term lending and payment facilities
- Warmer Homes: Insight on how householders consider the cost of home heating and reactions to incentives to insulate homes better
- Passengers: Insight to assist the method of communicating different travel offerings, for airline, rail and ferry companies
- Healthcare: Insight to assist the messages in communications to healthcare practitioners for dementia care
- Digital: Insight on how the methods of communication should allow for digital channels for students of higher education