Content and messaging between an organisation and its customers and stakeholders are rarely static over time. The best strategic planning has a clear route map of message build and audience response over time. Quadrant provides communications strategic planning that aligns organisational objectives and goals with the evolution of overarching propositions and subsidiary messaging to different audience groups.
Strategic Plan development
We appreciate that whilst communications objectives can and should have a longer term perspective, the strategies to deliver them can and must be dynamic, adaptable and capable of change based on evidence.
A Quadrant delivered ‘Communications Strategic Plan’ is really a strategic planning process. We are happy to share our tools and templates with client organisations, with training and guidance in how internal teams can apply then longer term.
Track Record examples
- For West Sussex County Council and its Fundamental Services Review
- For the NSPCC and its Child Protection Consultancy division
- For CESG and its information security CCTM scheme, informing the wider public sector
- For the Energy Saving Trust and its energy efficiency service offerings